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BMW 740xDrive front view

Exclusive models. 
Built with dedication.

In every facet. Down to the last detail.

Plenty of cars follow an idea. Few follow a passion. We build vehicles for people who share our passion.

Overseas model shown. Local specification may vary.

BMW exclusive vehicles set benchmarks in their segment. From the aesthetic lounge feel in the rear to their sophisticated crystal headlights. From powerful combustion engines to high-efficiency electric drives. Refined materials exude an ambience of well-being in the interior, while the unique exterior design underlines the clear identity of every model.

The new BMW i7

BMW i7 60 xDrive 3/4 front view, driving on the road

BMW i7 60 xDrive.

The BMW i7 fuses sensual elegance with high-performance technologies. Boasting a fully electric motor, the BMW i7 exudes driving pleasure and travel comfort in its purest form. With a range of over 600 km, it cruises effortlessly to every destination.

The new BMW 7

BMW 7 Series sedan on asphalt in front of a wall.

BMW 740.

Elegance meets innovation. The BMW 7 Series offers a first-class experience
– in both appearance and performance. Both inside and outside,
craftmanlike perfection and state of the art technologies
make it the excellent vehicle for long journeys.

BMW 7 Series sedan 3/4 rear view in desert-like landscape

On the exterior? Unmistakable presence.

Optional crystal elements in the headlights, the signature Hofmeister kink, and the illuminated kidney grille shape the elegant silhouette of this BMW premium sedan.

Interior BMW 7 series sedan, view from the rear seats onto the cabin with leather seats and panoramic roof at sunset

In the interior? Unmatched character.

The luxurious rear has been designed with the ultimate attention to detail. The seat bench offers an unprecedented level of comfort, becoming a personal sanctuary – Optionally as a quiet retreat or a private 8K cinema with Dolby Atmos® sound quality.

The BMW X7

BMW X7 in the sunset with hills in the background.

BMW X7.

Large, luxurious, impressive. The BMW X7 offers space for up to seven occupants. Premium materials and state-of-the-art technology make it the flagship of exclusive BMW SUVs.

BMW X7 M60i xDrive during a drive through the desert
BMW M

BMW X7 M60i xDrive.

Sportiness meets comfort: The BMW X7 M60i xDrive brings M Power to the luxury segment. You and your passengers will enjoy exceptional interior comfort with an elegant sporty ambience in the BMW X7 M60i xDrive.

The BMW XM Label

BMW XM Label on a wet road during sunset
BMW M

BMW XM Label.

Exclusive, exceptional, electric. Boasting plug-in hybrid drive, a wealth of customisation options and outstanding sportiness, the BMW XM Label combines pioneering drive technology with a unique vehicle design.

BMW XM Label with hill and landscape scenery at dusk

Charge with peace of mind: simply, any time and any place.

Charge with AC power of up to 11 kW with the extremely powerful M plug-in hybrid system.

 

Leather interior of the BMW XM Label in black with ambient lighting

The rear of the XM Label. A unique feeling of space.

Innovative design elements, ample space and exclusive seat comfort set the M Lounge of this high-performance model apart.

Overseas model shown. Local specification may vary.