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BMW (Bayerische Motoren Werke) was established in Germany on 6 March 1916. Originally, BMW commenced as an aero-engine manufacturer, expanding into the automobile market in 1928.
Now operating in over 150 countries worldwide and employing a workforce of more than 90,000, the BMW Group is one of the world's most successful premium manufacturers of automobiles and motorcycles as well as a provider of premium services for individual mobility. It is a company built on passion with a rich heritage and reputation for high performance, high achievement and of leading by example.
Under the BMW Group umbrella, there are four brands; BMW, MINI, Rolls-Royce Motor Cars and BMW Motorrad.
BMW Australia Ltd. has operated as a wholly owned subsidiary since 1979 and its representation comprises of BMW Group Australia, BMW Group Financial Services and two wholly owned dealerships located in Melbourne and Sydney.