The design of the BMW 3 Series Sedan.


The design of the BMW 3 Series Sedan.

EXHILARATION RE-TUNED. HEADS, RE-TURNED.The design of the BMW 3 Series Sedan.

The new BMW 3 Series remains every inch the driver’s car with its driver-oriented cockpit, rear-wheel drive dynamics and flowing lines running from bonnet to boot.


The latest model holds true to all that has come before, with its chrome and high gloss finishes exuding pure elegance, and its striking features giving it a broad, sporty presence.

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The perfectly proportioned BMW 3 Series Sedan is unmistakable, and its numerous sports design features enhance its already iconic status. Its characteristic short front overhang, elongated bonnet and long wheelbase are accentuated by a roofline that sweeps towards a smoothly sloping boot. The result is a coupé-like silhouette that gives an impression of movement, even when standing still.


From the rear, the new bumper continues the dynamic shape, while the L-shaped LED lights are set widely apart, ensuring a distinctive look even when the sun goes down.


Wider exhausts, new rim designs and a fresh choice of colours such as Mediterranean Blue, particularly accentuate the Sport Line’s key features and round off the powerful look of the world’s most distinctive sports sedan.


In addition to the standard-feature rear taillights and front headlights in LED technology, the fog lights of the BMW 3 Series Sedan are also available with LED light units.

  • LED headlights

    All the light functions in the LED headlights with daytime running lights, parking lights and indicators are powered by LED technology. The high-beam and low-beam lights consist of 10 high-power LEDs. The headlights come with automatic headlight range control, deliver brilliant illumination of the road ahead and thereby improve safety at night and in bad weather.

    LEDs (light emitting diodes) are characterised by their long lifespan and consume up to 50 percent less energy than conventional light bulbs. So they also help to reduce fuel consumption and emissions output. What's more, the light they produce is very similar to daylight so it's particularly gentle on the eyes. The flat outer contour of the LED headlights also accentuates the car's athletic style.

  • Adaptive LED headlights

    Adaptive LED headlights are characterized by light distribution that automatically adjusts to the driving speed, dynamically illuminating the road ahead. In addition to indicators and daytime running lights, it includes the Adaptive headlight function with variable city and motorway light distribution, cornering lights, as well as BMW Selective Beam (anti-dazzle high-beam assistant), which automatically switches between the low and high-beam lights. That allows the system to offer optimal road illumination under all conditions.

    In the dark, the moveable headlights allow the driver to see far into curves as soon as the wheel is turned. To improve short-range visibility, the cornering lights are automatically activated as soon as the turn indicator is switched on or the steering wheel is turned – even when the vehicle is at a standstill. The Adaptive headlights ensure optimum illumination on the road, significantly increasing active safety.
    BMW Selective Beam allows the driver to leave the high-beams on whenever they are needed, facilitating optimal visual conditions at night. The system monitors the presence of vehicles in front or oncoming traffic and adjusts the high-beam lights to avoid dazzling other road users.

  • LED fog lights

    LED fog lights increase short-range visibility in fog or precipitation, improving night-time driving safety. Along with their broad beam angle, they are notable for the colour of their light – which is extremely similar to daylight – their long lifespan and their low energy consumption.

    At the same time, the LED fog lights below the headlights set a technically advanced, modern tone for the already striking front of the BMW 3 Series.

  • Rear lights with LED technology

    The Rear lights with lighting elements in LED technology consist of individual high-performance LED lighting elements and have the characteristic BMW "L" shape.

    That strengthens the rear end's identity as a BMW and makes the vehicle recognisable as a BMW even in the dark.

    The large indicators and fast-acting LED brake lights also play a role in making the BMW 3 Series even safer.


Inside the new BMW 3 Series Sedan, the characteristic driver-oriented cockpit gives you more control than ever, placing every innovation easily and intuitively within reach.


The ambience of the car is enriched by a wealth of high quality materials. Its seats feature new optional materials and stitching, while the centre console is finished with chrome and high gloss highlights. The Sedan’s interior is finished perfectly with trim in a refined Ash Grain wood or high-gloss black.


The freestanding Control Display now has a slim, 8.8-inch high resolution touch screen with Navigation System Professional (optional on 318i, 320i and 320d models), and boasts a faster, more intuitive user experience. 


The sophisticated design and top-quality craftsmanship of the interior is evident at the very first glance. The optional sport seats (Standard with Sport Line) are available in, for example, Leather ‘Dakota’ Oyster. These can be complemented by optional interior trim finishers in Fine-wood, finely brushed lengthwise with highlight trim finisher in Pearl Chrome, which extend to the inside of all four doors.

The cockpit is enriched by numerous chrome surrounds, including those on the classic instrument clusters and air vents. The trim around the air conditioning and radio control.