THE 1

THE NEW BMW 1 SERIES COMING SOON.

THE 1

THE NEW BMW 1 SERIES COMING SOON.

THE 1THE NEW BMW 1 SERIES COMING SOON.

Aspirational and progressive, the new BMW 1 Series is coming soon. With an outstanding and advanced design language, the BMW 1 Series distinguishes itself from the crowd at the very first glance. The same holds true for its superior interior, defined as open and modern. With efficient engines and the front-wheel drive now premiering in the new BMW 1 Series. State-of-the-art chassis technologies guarantee an ultimate driving experience, full of dynamics and agility. While innovative technologies and driver assistance systems ensure you always reach your destination safely and comfortably.

Read more

SURPASSING ALL EXPECTATIONS.

Explore the design and driving dynamics of the new BMW 1 Series.

DESIGN.

INTERIOR.

 BMW 1 Series film with dynamic driving scenes.

DRIVING DYNAMICS.

DIGITAL KEY.

The Parking Assistant of the BMW 1 Series including Reversing Assistant.

INNOVATIVE PARKING AID.

DESIGN.

Progressive sportiness – from the front with large air inlets via the flowing silhouette through to the shoulder line with reinterpreted Hofmeister kink: the exterior of the BMW 1 Series embodies dynamics and precision.

INTERIOR.

Everything for the ultimate driving experience: high-quality materials, ergonomically optimised features and pioneering technologies. Besides a high level of functionality, the interior of the BMW 1 Series impresses with its premium character combined with an open and spacious character.

DIGITAL KEY.

A key experience of the practical kind: the Digital Key will allow you to leave your BMW car key at home. Open, close and start your BMW 1 Series conveniently by smartphone*. The BMW Connected App provides you with a simple and secure method of sharing the digital car key with up to five people.

* Function is only available with selected Samsung models.

THRILL SEEKER.

The sporty exterior and interior design of the new BMW 1 Series.

Authority that is instantly recognisable: the design of the new BMW 1 Series leaves a powerful impression both inside and outside. Starting with the dynamic front with its large double kidney grille and broad front apron. Clearly defined contours run parallel to the flowing roof line through to the distinctive rear. The premium character of the BMW 1 Series continues into the interior. Here passengers can enjoy a generously proportioned and open atmosphere of well-being. The cockpit impresses with ergonomically optimised equipment features and its systematically implemented driver-orientation.

STRIKING FRONT.

Strikingly shaped LED headlights, an eye-catching double kidney grille in mesh design and the expressive front apron with large air inlets define the dynamic front of the BMW 1 Series.

MODERN SILHOUETTE.

The long wheelbase, flowing roof line and muscular wheel arches of the the BMW 1 Series are a testament to its youthful and agile character. The reinterpreted Hofmeister kink sets another distinctive accent.

ATHLETIC REAR.

In combination with the prominent shoulder line and the distinctively shaped rear apron, the broad stance of the 1 Series BMW forms an authoritative and unmistakably dynamic tail.

DRIVER-ORIENTED COCKPIT.

The attractive interior of the BMW 1 Series offers a convincing combination of a sporty and modern ambience and generous spaciousness. Among the optical highlights are the illuminated interior trim finishers along with the freely programmable large display combination of the BMW Live Cockpit Professional.

ATHLETIC M SPORT SEATS.

The ergonomically shaped M Sport seats with integrated headrest not only look good, they also offer perfect support and optimum seating comfort for dynamic driving.

STRIKING DETAIL.

The progressive design of the BMW 1 Series provides a fresh interpretation of the Hofmeister kink and visually extends into the body – this gives the athletic shoulder line an additional design feature with high recognition value.