SURPASSING ALL EXPECTATIONS.
Explore the design and driving dynamics of the new BMW 1 Series.
Progressive sportiness – from the front with large air inlets via the flowing silhouette through to the shoulder line with reinterpreted Hofmeister kink: the exterior of the BMW 1 Series embodies dynamics and sheer driving pleasure with every detail and every precise line.
Everything for your driving pleasure: high-quality materials, ergonomically optimised features and pioneering technologies. Besides a high level of functionality, the interior of the BMW 1 Series impresses with its premium character combined with an open and spacious character.
A key experience of the practical kind: the Digital Key will allow you to leave your BMW car key at home. Open, close and start your BMW 1 Series conveniently by smartphone*. The BMW Connected App provides you with a simple and secure method of sharing the digital car key with up to five people.
* Function is only available with selected Samsung models.