The BMW 1 Series.

ULTIMATE PERFORMANCE.

The BMW 1 Series.

ULTIMATE PERFORMANCE.

The BMW 1 Series.

ULTIMATE PERFORMANCE.The BMW 1 Series.

Makes an impression, is fun and instantly noticeable. The BMW 1 Series impresses right away with its sporty design, dynamic driving characteristics and perfect connectivity.

TURNS HEADS.

The design of the BMW 1 Series can be described perfectly with a single word: dynamic. Thanks to its ideal proportions, it emphasises its uncompromisingly sporty aspiration with every detail and fascinates from every angle.
The BMW 1 Series.
The BMW 1 Series.
The BMW 1 Series.
The BMW 1 Series.

TURNS HEADS.

The design of the new BMW 1 Series can be described perfectly with a single word: dynamic. Thanks to its ideal proportions, it emphasises its uncompromisingly sporty aspiration with every detail and fascinates from every angle.

The BMW 1 Series.

THRILL SEEKER.

Ultimate driving pleasure on the straights. Adrenaline-fuelled excitement on every corner. The combination of direct steering, precisely tuned suspension and optimum axle weight distribution offers agile performance. And with the Turbo inline 6-cylinder petrol engine (on the BMW M140i) under the extended bonnet, the new BMW 1 Series exhibits unrivalled dynamics in the compact class.

The BMW 1 Series.

DIGITAL NATIVE.

Experience seamless connectivity: with an intuitive operating concept, intelligent driver assistance systems and unique digital services, you are guaranteed an unprecedented driving experience.

BMW 1 Series

TURNS HEADS.

TURNS HEADS.

The design of the BMW 1 Series can be described perfectly with a single word: dynamic. Thanks to its ideal proportions, it emphasises its uncompromisingly sporty aspiration with every detail and fascinates from every angle.

Read more
" With new paint, upholstery and decoration options the striking character is retained, while customers are provided with more choices. "
MARTINA STARKE, HEAD COLOUR AND MATERIAL DESIGN BMW AUTOMOBILE
BMW 1 Series

THRILL SEEKER.

THRILL SEEKER.

Ultimate driving pleasure on the straights. Adrenaline-fuelled excitement on every corner. The combination of direct steering, precisely tuned suspension and optimum axle weight distribution offers agile performance. And with the Turbo inline 6-cylinder petrol engine (on the BMW M140i) under the extended bonnet, the BMW 1 Series exhibits unrivalled dynamics in the compact class.

Read more
" We are allowing our customers to choose the operating tool with which they feel most comfortable. "
HOLGER HAMPF, HEAD OF DESIGN USER EXPERIENCE
BMW 1 Series

DIGITAL NATIVE.

DIGITAL NATIVE.

Experience seamless connectivity: with an intuitive operating concept, intelligent driver assistance systems and unique digital services, you are guaranteed an unprecedented driving experience.

Read more
BMW 1 Series M140i

POWER PLAY.

POWER PLAY.

The BMW M140i is power in its purest form, exhibiting a spectacular performance of 0 to 100 in 4.6 seconds. Powered by the M Performance TwinPower Turbo inline 6-cylinder petrol engine with an impressive 250 kW, its equipped with multiple high-performance components for endless driving fun.

Read more