Powerful yet understated.

Every time you step inside the new BMW 7 Series, you embark on a journey of luxury and innovation. Sensory experiences, from massage seats to ambient lighting, shape the feelings of both driver and passenger alike. All you have to do is choose the experience that suits your mood.

BMW 7 Series Front and rear massage seats

Front and Rear Massage Seats.

Choose between eight different massage functions to stimulate or relax. Invigorate your muscles during a long journey in the driver’s seat, or wind down and stretch out in the rear passenger seats.

BMW 7 Series Bowers & Wilkins Diamond Surround Sound

Bowers & Wilkins
Diamond Surround Sound.

Discover a studio-grade audio experience from Bowers & Wilkins, designed specifically for the new BMW 7 Series. Made from pure, cultured diamond, 16 speakers and 1,400 watts of output deliver a mesmerising, three-dimensional sound.

BMW 7 Series Voice Control

Voice Control.

The latest generation of voice control understands your intonation and tone so you can set destinations and make telephone calls without lifting a finger and without having to modulate your natural voice.

BMW 7 Series Saloon Executive Lounge

Executive Lounge.

The new way to travel first class. Treat your passengers to two 10” TV screens, a Blu-Ray drive, massage chairs and a panoramic glass roof Sky Lounge. The new BMW Touch Command tablet is fully integrated into the rear central armrest, giving passengers total control over the comfort and entertainment features of the new BMW 7 Series. And with the adjustable seat rest, your passengers can just sit back and stretch out.