ULTIMATE PERFORMANCE.

The all new BMW 1 Series.

Makes an impression, is fun and instantly noticeable. The new BMW 1 Series impresses right away with its sporty design, dynamic driving characteristics and perfect connectivity.

TURNS HEADS.

The design of the new BMW 1 Series can be described perfectly with a single word: dynamic. Thanks to its ideal proportions, it emphasises its uncompromisingly sporty aspiration with every detail and fascinates from every angle. 

"With new paint, upholstery and decoration options the striking character is retained, while customers are provided with more choices."

MARTINA STARKE, HEAD COLOUR AND MATERIAL DESIGN BMW AUTOMOBILE -

THRILL SEEKER.

Ultimate driving pleasure on the straights. Adrenaline-fuelled excitement on every corner. The combination of direct steering, precisely tuned suspension and optimum axle weight distribution offers agile performance. And with the Turbo inline 6-cylinder petrol engine under the extended bonnet, the new BMW 1 Series exhibits unrivalled dynamics in the compact class. 

"We are allowing our customers to choose the operating tool with which they feel most comfortable."

HOLGER HAMPF, HEAD OF DESIGN USER EXPERIENCE -
ID6

DIGITAL NATIVE.

Experience seamless connectivity: with an intuitive operating concept, intelligent driver assistance systems and unique digital services, you are guaranteed an unprecedented driving experience. 

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BMW M140i

POWER PLAY.

The BMW M140i is power in its purest form, exhibiting a spectacular performance of 0 to 100 in 4.6 seconds. Powered by the M Performance TwinPower Turbo inline 6-cylinder petrol engine with an impressive 250 kW, its equipped with multiple high-performance components for endless driving fun.

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