One of the world’s most iconic brands, BMW, today announced it will bolster its commitment to Australian Rugby with an historic partnership across the national elite development pathway, the Pathway to Gold Program.
BMW will drive the future growth of Australian Rugby after becoming the overall naming rights partner of the Pathway to Gold Program, which includes the BMW Junior Gold Cup, the BMW Australian Schoolboys and the BMW Australian U20s team. The iconic BMW logo will adorn the front of the playing jersey of each team.
It is the first time in Australian Rugby history that the Pathway to Gold Program has received such a firm commitment from an external partner.
Australian Rugby Union CEO, Bill Pulver welcomed BMW’s historic partnership: “This is the first time in our sport that we’ve formed a partnership that encompasses our entire Pathways program and we are privileged to have the support of one of the world’s great international brands behind the young men and women who will one day represent the Wallabies and our Sevens teams.
“The Pathway to Gold Program is all about nurturing our elite teams and players to ensure success for Australian Rugby in the years to come."
BMW’s support of the program will be pivotal to enabling our State unions and Super Rugby teams to identify and develop talent to ensure that our Qantas Wallabies and Qantas Australian Sevens teams continue to be among the world’s best teams.”
Stuart Jaffray, BMW Australia’s General Manager of Marketing said: “As the driving force behind the Wallabies of today, it only makes sense that we extend our support to encompass the Wallabies of tomorrow.
“BMW’s support of the Pathway to Gold Program underlines our ongoing commitment to Australian Rugby and the broader playing community, from grassroots to the elite level.”
Qantas Wallabies and BMW’s Pathways ambassador, Bernard Foley said: “As a player who came through the Australian Rugby pathways I know how important it is to have really strong support and I see this new partnership with BMW as a really solid step forward for the Pathway to Gold program and the game.
“It is crucial that our game has strong development pathways to attract the best talent and to guide those players through the ranks and give them the best opportunity to succeed at the elite level.
“To have a strong program you need to have that strong support and it’s a great result for our game that we are able to announce this partnership with BMW.”
The Pathway to Gold Program is the national Talent Pathways model that is designed to strengthen Australian Rugby across every format of the game for both men and women.