BMW Individual

Variations on exclusiveness.

BMW Individual M3 Convertible.

It is up to you to choose the most exclusive way to drive a BMW: Allow your BMW M3 Convertible to develop its own individual character by adapting it to meet your personal needs. As you create a style that is unique as you are you'll appreciate even more all of the qualities that are hard to perceive at first sight: the exceptional, the rare, the truly individual. Exclusivity that is reflected in every detail.

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