BMW Australia Announces Two Year Sponsorship Deal with the Australian Film Institute
Local and international stars of the screen will take to the red carpet in style with BMW Australia today announcing a two year sponsorship of the Australian Film Institute’s - Australian Academy of Cinema and Television Arts (AACTA) Awards.
As part of the deal, a fleet of BMW’s famous from their own starring roles in feature films will ferry stars to the inaugural Samsung AACTA Awards Ceremony, to be broadcast by the Nine Network on 31 January, 2012.
The broadcast gives Australia’s movie fans a front row seat at the film and television industry’s premier awards night.
The cars used will include the BMW 6 Series which features in the current blockbuster Mission Impossible 4: Ghost Protocol. From the elegant BMW limousines of today to iconic BMW’s of the past, each car in the celebrity fleet will have a story behind it.
Phil Horton, Managing Director of BMW Group Australia said the car marque has a long and proud history of appearing on the big screen that stretched back five decades, with various BMW models boasting a link to the movies.
“BMW is proud to be a Major Partner of the inaugural Samsung AACTA Awards. We know that this exciting partnership will drive the Australian film industry to even greater success and create a stronger link between audiences and great Australian content.”
“Globally, BMW has a long and proud history of appearing on the big screen, with a celebrated relationship with many Hollywood blockbusters. The brand has also embedded itself into the consumer psyche thanks to its constant reputation in popular culture, music videos and, of course, film,” Mr Horton said.
AFI, AACTA Awards, CEO, Damian Trewhella, said: “the Australian Academy is delighted to partner with BMW. As a prestige brand with a proud history of featuring in world-celebrated films, BMW is the perfect fit as the official automotive partner of the Samsung AACTA Awards.”
The Australian Film Institute launched the AACTA Awards in August 2011 in a bid to create greater recognition and opportunities for the Australian screen industry.